Día de los Muertos

Día de los Muertos (Day of the Dead) is a celebration of life, honoring loved ones living and gone.

We checked in on how Gen Z is carrying on their family traditions (over a glass of tequila).

Working with Cuervo’s bev team we created new cocktails inspired by each story. Fans could get their own cocktail by sharing details through our IG story.

Copywriters: Me, Ana Devito

Art Director: Gage Lozano

Producers: Narissara Thanapreechakul, Teddy Popick

Media: Youtube, Instagram, Facebook, Twitter, Cuervo.com

Made at: WITHIN