DFY wanted a fun video to launch their Animals channel. People like dogs. People like Chipotle. Would dogs like Chipotle?

A good question can be the start of a good execution. Plus, if you can ever help dogs get adopted, peoples’ hearts melt into a small puddle until all that’s left of them is a trembling finger shakily hitting like and share.

Role: Concept/Writer

Director: Charlie Rall