Hyatt wanted a campaign to celebrate WorldPride’s 50th Anniversary in NYC. It’s not enough to join the conversation today. You need an idea to stand behind during an otherwise rainbow-saturated 30 days.
I landed on a headline that captures how a hotel brand should be tackling equality—not a quiet, supportive sponsorship, but a loud and clear statement: Don’t get a room.
We support love of all kinds. Let it show.
OMIH’s patented test: Is it simple enough to print on a t-shirt?
Agency: Our Man In Havana
Art Director: Michael Miller