For pale people, the sun is seriously mean. Thankfully, La Roche-Posay sunscreen is seriously strong. In this integrated campaign, we celebrate the one hair color that can’t simply enjoy a summer day. Have no fear, fair-skinned explorer. We have your back, front, and everywhere else you’d like to not burn 👩🏻‍🦰

download.jpeg
Final_webguy.jpg
download (3).jpeg

When was the last time something good happened because you had freckles? That's what we thought.

web_instore_3_o.jpg

This live stream event would go well. We estimate viewership in the millions. We're talking Red Bull Stratos numbers.

web_endeavor1_7_o.jpg
web_endeavor2_8_o.jpg

Miami Ad School

Copywriters: Me, Andy Truong

Art Director: Ece Ciftci