For pale people, the sun is seriously mean. Thankfully, La Roche-Posay sunscreen is seriously strong. In this integrated campaign, we celebrate the one hair color that can’t simply enjoy a summer day. Have no fear, fair-skinned explorer. We have your back, front, and everywhere else you’d like to not burn 👩🏻‍🦰

download (3).jpeg

When was the last time something good happened because you had freckles? That's what we thought.


This live stream event would go well. We estimate viewership in the millions. We're talking Red Bull Stratos numbers.


Miami Ad School

Copywriters: Me, Andy Truong

Art Director: Ece Ciftci