In our research for NAPA, we found that 95% of Americans who buy motor oil throw it out after they change it. That’s a shame because motor oil is infinitely recyclable.

We encouraged people to recycle their oil at NAPA so that instead of going into a neighbor’s yard, it can go into a neighbor’s engine.

The campaign was a no brainer and shows that if reading something gives you an emotional reaction, it’ll affect other people the same way.

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Role: Copywriter

AD: Vittoria Tonelli, Irene Oseipoku