Talkspace wanted to announce their partnership with Michael Phelps, telling his therapy story and offering support to the millions of Americans struggling with mental health problems.

I wrote them some headlines.

Me: I was in the Times!
Parents: That's great!
Me: It was the most skipped page but we were still in it
Parents: We're at the State Fair can we call you back

"Only ad I've ever clicked on intentionally on YouTube. This is where ad space should go to." -stranger in YouTube comments